CVS stock was down more than 10% with much larger volumes than the average, in just seven trading days (10/04/2017 to 10/13/2017). The main reason is that Amazon is planning to enter pharmacy business. The whole market seems believe that Amazon will crash CVS, just like it did for some bookstores or retailers. However, there is another possibility. If CVS leadership would do the right innovation and transformation quickly, CVS would not only survive from the competition with Amazon, but also could lead the business and industry to the future. This is not unreachable for CVS, because 1. Business : CVS has much more industry “know-hows” than Amazon in Pharmacy/PBM industry. This is the key difference from the cases of retail industry in which Amazon has been building up its “know-hows” in years before it can really crash some leading retailers or department stores. 2. Regulation: Pharmacy business has much more complicated regulations and rules than retail industry. 3. Timing: